b:seen UK are the appointed #DSMMCM1617 Agency for Charnwood Trust. In this post, Unsuitable Digital Media Communications Approaches will be discussed. In previous posts, Our Main Audiences have been covered and Suitable Digital Media Communications Approaches.
Unsuitable Digital and Social Media Communications Approaches
|Snapchat||Ability to add geofilters||60% of users are under 25 which doesn’t resonate with our target audience|
|Direct Email Marketing||Ability to personalise each email||Could come across as spam|
|YouTube Adverts||Relatively low prices considering the scale of YouTube’s size||Unable to ensure views, all depends on the video and production costs associated|
Justification of inappropriateness
As Charnwood Trust is a charity, it wouldn’t be wise to pay for Snapchat advertisement, especially with those who fund charities focusing on accountability of finances. Snapchat’s audience also doesn’t match our intended audience as the mean age is 16-24.
Mass email marketing could damage potential clients’ view on the organisation due to the frequency email.
YouTube adverts work well for large companies, but for a small, local organisation with low financial resource, it may not produce a high ROI.